Marketing Analytics for Beginners

What to Track and Why

If you’re new to marketing, analytics might feel overwhelming. Metrics, dashboards, and data points can seem like a foreign language. But here’s the truth: tracking the right metrics is what separates effective marketing from guesswork.

In this post, we’ll break down the essential marketing analytics every beginner should know, why they matter, and how you can use them to improve your marketing efforts. No fluff—just actionable insights you can apply today.