Top 5 Marketing Fails of 2024
Lessons You Shouldn't Ignore
Can you believe it, 2024 is almost over? While this year we had many successful marketing campaigns from brands we also had many campaigns that missed the mark. This year has been full of memorable marketing moments—but not all for the right reasons. From over-promising experiences to tone-deaf campaigns, these marketing missteps offer invaluable lessons. Let’s break down five of the biggest marketing scandals of 2024 and what they teach us.
1. Willy Wonka Experience in Glasgow: A Land of Pure Mismanagement
Anybody remember the underwhelming Willy Wonka experience in Glasgow earlier this year? In February 2024 promising a magical “immersive experience” inspired by Willy Wonka, this Glasgow event failed spectacularly. AI-generated visuals over-hyped the event with promises of chocolate fountains and enchanting sets. In reality, attendees found sparse decorations, plastic cups of lemonade, and barely any candy.
Key Lesson: Over-promising damages trust. Marketing should align with what you …
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